Atari's Lynx Handheld, Full-Color Arcade Action In Stores By Thanksgiving

From The Ahl Collection

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Here are about twenty pages of Atari Lynx market material and photographs from November, 1989.

Atari at Times Square -- Sam  Tramiel (L), president of Atari Corporation, and Leonard Tramiel, vice president of software development, watch the first Atari ads for the Lynx system as they flash on the Times Square sign outside the hotel, where the system was officially launched. The SpectraColor sign was part of an intensive launch campaign to develop instant consumer awareness of the system and product name recognition.